The practically oriented training “Export Manager” is designed to provide skills and knowledge for the foreign distribution of goods and services. The immediate application of the course content is a key component for what up to five local companies are acting as living examples. The main goal is to develop an export plan for the respective companies within a team of around three participants. The training is conducted by the international SEPT Program at the University of Leipzig in cooperation with CONOSCOPE following a modular structure:
Module 1 covers commercial foundations which are relevant for the daily work of sales employees, e. g. aspects of general marketing management, budgeting and controlling.
Module 2 focuses export planning and management highlighting subjects like methods of market research, market evaluation and selection, benchmarking, pricing and branding.
Module 3 encompasses the creation of export offerings, documents for exportation, insurance, payment arrangements, preparation of customer calls and conduct of negotiations.
In a final presentation the participants demonstrate their export plans and strategies to the companies. The smartest concepts are offered to be turned into reality within a following business placement, which can be embedded in a stay abroad.